Digital Marketing Manager
Shanika is known for driving marketing for the companies she has worked for by improving awareness and positioning, demand generation, lead generation, and client retention. She has over 7 years of B2B/ Tech/ SaaS marketing experience and is currently leading the company’s communications and marketing operational efforts.
Shanika was part of the core Sales & Marketing operational team of a US-based startup that took over 60% of the market share away from the startup’s sole opponent, Fortune 500 giant GE Transportation, resulting in a merger between the two companies.
Shanika holds a Bachelor of Business – double degree in Management & Marketing from Edith Cowan University, Australia. She is based in Colombo, Sri Lanka.
Marketer by day, musician by night Shanika is a talented pianist, violinist and saxophonist and enjoys learning to play instruments in her spare time.